I bet you thought America was the worst in the "how many products can we sell through one of our crappy movies" category. Well, Hollywood is king no longer. Here, the tie-ins are so complexly woven together it's difficult to differentiate between entertainment and advertisement. In fact, the only real difference is that the ads are more interesting.
Check this out: the new film "Archipelago of Contagion". It's about some super-flu wiping out the entire population of Japan... and don't forget to buy your anti-virus mask as seen worn by famous actors in the movie! But waitaminit... they all died in the story so doesn't that mean their product is crap??? 
Kind of reminds me of 9/11 when I was watching the towers falling on Japanese TV and messages kept scrolling across the screen reminding you that Sony and Mitsubishi were sponsors of the program... disaster sells!!!
1 comment:
http://letterarms.blogspot.com/
Post a Comment